Lures

263 products

$7.99

The Heddon Zara® Spook Puppy is a 3-inch version of Heddon's original Zara Spook topwater, a bait that's been written about more than any other fishing lure due to its legendary ''walk-the-dog'' ...

from $6.49

These Folsom of Florida Tsunami Jigs are ideal for offshore and inshore fishing. They are designed to provide both darting and zig-zag movement. This lets them draw more attention from fish and en...

Aqua Dream 1/4 Classic Weedless Willow Spoon, 1/4 oz, Gold with Chartreuse

$9.49

Our original weedless spoons are back by popular demand. After receiving hundreds of requests, we've decided to bring back this long time favorite. The same slow sinking willow design and quality c...

$29.99

The triangular head design allows high trolling speed even in rough seas. The High Speed Tuna Catcher will stay slightly below the surface creating an easy prey for tuna and wahoo. High Qual...

from $26.99

The quest for “finding the right sound” commenced during the 2020 trip to the Cocos Keeling Islands. Our Keeling Pop has been tested, refined and improved. The cup face has been specifically design...

$49.99

Built from stainless steel, one-piece construction with a reinforced body and internal rib design for strength Sarda™ doesn’t fear the meanest predators in the sea. Sarda™ can be trolled up to 14 k...

$6.99

These Rigs are great when used during the daytime, or when fishing at night. Featuring ten different color schemes, strong hooks, and life-like action, these minnows will prove to be a great additi...

$4.59

Pompano Jigs are sized for the small mouths of these aggressive game fish. The Tsunami Pompano Buck tail Jigs are great for filling the live well. The dense buck tail gives this jigs a slow fall at...

$9.99

Developed with FFS (Forward-Facing Sonar) in mind, The PowerBait® Saltwater PowerSwitch Shrimp is perfectly pre-rigged and weighted to tie on and cast to the strike-zone. The PowerSwitch Shrimp has...

$9.99

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The MULLYT is a soft plastic swimbait designed to mimic juvenile mullet. This swimbait is available in 4" and 5" sizes with 6 color options. Its unique body design allows for weedless rigging with ...

Heddon One Knocker Zara Spook 4.5in 3/4oz

$9.99

The Heddon One-Knocker Spook takes Heddon's proven "spook" design one step further by adding a single tungsten rattle contained inside a specially designed sound chamber. The sound chamber actually...

Fathom Torpedo Mini Bullet, Ballyhoo Rigged, 6' 100# mono, stainless 7/0

$27.99

This completely rigged and ready to fish version of our popular Torpedo Mini Bullet lure features 6’ of 100# mono with a stainless steel 7/0 long shank Ballyhoo pin rig. Simply attach a ballyhoo, c...

$7.49

Take your ballyhoo or dead bait to the next level with the all-new “Mini Soft Heads.”These high quality, durable, high contrast miniature lures add just enough pop and color to your ballyhoo rig (c...

Torpedo Lantern Medium, 4' 480# Cable, 9/0 Double Hookset, 2-3oz eggs

$60.99

These brass and lead bad boys are perfect for all types of Wahoo fishing. Whether you're high speeding or normal trolling speeds, down deep or on the surface, the Fathom Offshore Torpedo lantern ha...

from $6.49

Jigging World Diamond Jigs come in a smooth finish and hammered finish versions. What sets these diamond jigs apart from the others out today are ours are center weighted. This allows the diamond j...

$24.00

Aqua Dream K.I.S.S Series Weedless Spoon

$8.99

Keep it simple, stupid! Sometimes plain and simple is just better. Our Aqua Dream plain 24kt gold spoons are just that—simply better. No scale, no eyes, just all flash. When you're looking for that...

$24.99

There's a new big saltwater "walk the dog" pencil taking over the market, the Yo-Zuri Mag Pencil. Featuring our patented sled magnetic weight transfer system to ensure tail first trajectory on all ...

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