Lures

261 products

$6.99

Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 30 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish l...

$24.00

Johnny’s Drift’n Crab is built to fool the fish that matter. Designed to look like a drifting pass crab riding an outgoing tide, it sits naturally on the surface and flashes a tempting profile that...

Johnny's Drift'n Crab Bayou Booger Green

$24.00

$5.49

Bulletproof 10X Tough ElaZtech® construction, a lifelike profile with scale pattern and dorsal fin detail, vibrant swimming action, a wide array of color choices, and in a 6" size makes this paddle...

$19.99

Slim profile lure emulates a flying fish. Pre-rigged on 80# mono 8/0 hook with a 9 1/2-inch tail. Ready to be attacked by any pelagic predators! A variety of color combos available!!!

from $9.99

The SWYM 7" is a large-profile swimbait designed for targeting apex inshore and offshore predators in demanding conditions. Its extended body profile increases visibility and displacement, drawing ...

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GOT-CHA Spanish Mackerel Kit 3 per Pack, Includes G1601, G1001 JF1-BYS

$15.99

Get three classic lures in one handy package with the Sea Striker® Got-Cha 3-Pack Kit. The Got-Cha series feature a slim, metal body and work best when using short, sharp jerks of your rod to prod...

$2.99

FEATURES 5 Teaser Baited Stringers Tsunami Guide Series Swivel and Snap Monofilament Main Lines and Stringers Excellent for Porgy, Pilchards, Shiners, and Other Small Bait

$39.99

The Shimano Ledge Runner sets a new standard for offshore diving plugs. Featuring patented technology, it offers seamless depth shifting from shallow to deep ranges while maintaining stable swimmin...

$49.99

$5.99

Sometimes in bass fishing less is more and that’s exactly where the tasty Rapala Crush City Ned BLT comes into play. Designed in conjunction with Rapala and Major League Fishing pro, Jacob Wheeler,...

from $12.99

The Mag Darter Series allows anglers to cast farther and cover more water than ever before due to its Magnetic Weight Transfer System. The Mag Darter has a unique “Inverted Cupped Face” that is oft...

$9.99

Yo-Zuri is proud to introduce the Ultra Metal Squid Jig to the North American market. The Ultra Metal is a heavy weighted squid jig intended to be used on the bottom of the Yo-Zuri Squid Leader or...

$6.99

Built to trick some of the smartest and most finicky inshore species, the DieZel KickerZ features a bulky baitfish profile and unique twin kicker tails that flutter and pulse with minimal movement....

$7.49

Full Body Roll & Thump Big action at ultra-slow speedsTitan-RX™ TPE Ultra-durable soft bait materialReactor-UV + Glow High visibility in dirty or deep waterTracer Scent Triggers more bitesMulti...

$7.39

Many will argue that the Rat-L-Trap is one of the best lures ever made. In fact, Outdoor Life magazine referred to Rattle Trap as the “Most Influential Fishing Lure” of all time in their Hall of Fa...

$8.99

Rigged with a VMC Saltwater 4.0 - 2.0 hook and has an internal 1/4 - 1/2 oz weight for great casting distance. The Vudu Mullet is a medium sink lure and best with a medium retrieve. A stop n go ret...

$20.99

A larger twitch/glide style bait for the Yo-Zuri line-up, the Hydro Twitchbait. At 6 inches and 2-7/8 ounces and with its deep body, this lure has the profile needed to attract big gamefish species...

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