Lures

265 products

$6.99

Built to trick some of the smartest and most finicky inshore species, the DieZel KickerZ features a bulky baitfish profile and unique twin kicker tails that flutter and pulse with minimal movement....

$39.99

The Shimano Ledge Runner sets a new standard for offshore diving plugs. Featuring patented technology, it offers seamless depth shifting from shallow to deep ranges while maintaining stable swimmin...

$20.00

The Islamorada Flyer is a 6-inch double-skirt trolling lure, expertly crafted for offshore fishing. Designed to mimic the Flying Fish with remarkable accuracy, it features a stunning blue-and-white...

$8.99

Check out the NEW (HOOK ON TOP) HOT MULLET. It has all the same great action of the Original Mullet, but now comes with a single stronger hook. The new HOT Mullet with the hook on top, tends to run...

$22.99

Halco has developed an ultra tough, sinking, sliding stickbait that is sure to give you a workout from all the GT’s, XOS Mackerel, large Tuna and many others that try to take it home to their troph...

from $6.39

The Clarkspoon Painted & Hammered Spoons combine your favorite fish-catching colors with the proven Clarkspoon action for the perfect presentation. Designed with the same highly successful feat...

from $14.99

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Oceans Legacy Hybrid Contact jigs are original design and field tested in Australian waters. Our jigs have specially designed eyes and rear ridge glow grooves to provide superior action to entice d...

$19.99

Slim profile lure emulates a flying fish. Pre-rigged on 80# mono 8/0 hook with a 9 1/2-inch tail. Ready to be attacked by any pelagic predators! A variety of color combos available!!!

from $7.99

Made from super durable TPE plastic this crab can stand up to anything that crosses its path. Design Based On A 3D Scan Of An Actual Crab. TPE Material Is Much Stronger Than Standard Soft Plastic ...

$13.99

Yo-Zuri is very excited to announce the introduction of the all-new Hydro Minnow LC to it’s already stacked Hydro Series line-up. This new minnow style bait has been designed to cast long distances...

$5.99

from $12.99

The Mag Darter Series allows anglers to cast farther and cover more water than ever before due to its Magnetic Weight Transfer System. The Mag Darter has a unique “Inverted Cupped Face” that is oft...

$7.99

Featuring a unique fork-shaped tail that quivers with the slightest movement of the rod tip, the Rapala Crush City The Jerk Soft Jerkbait takes the baitfish profile to the next level with a ribbed ...

Heddon One Knocker Zara Spook 4.5in 3/4oz

$9.99

The Heddon One-Knocker Spook takes Heddon's proven "spook" design one step further by adding a single tungsten rattle contained inside a specially designed sound chamber. The sound chamber actually...

$8.99

The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait! Looks, feels, and smells like live squid Rig...

$17.99

The Daiwa Switch Hitter 85S Laser Impact Lures are equipped with LASERIMPACT® technology, enhancing visibility and strike potential. Perfect for surf, inshore, and freshwater applications, these si...

$8.99

Rigged with a VMC Saltwater 4.0 - 2.0 hook and has an internal 1/4 - 1/2 oz weight for great casting distance. The Vudu Mullet is a medium sink lure and best with a medium retrieve. A stop n go ret...

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$2.99

FEATURES 5 Teaser Baited Stringers Tsunami Guide Series Swivel and Snap Monofilament Main Lines and Stringers Excellent for Porgy, Pilchards, Shiners, and Other Small Bait

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