Lures

261 products

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$21.99

The extreme scent dispersion of Gulp!® expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait! Authentic Shrimp Profile: Crafted with a rea...

$11.99

The Pro Dog walks fantastic, attracts monsters, and now comes in the most realistic color pattern we've ever designed. If you see mullet jumping, big redfish and trout are sure to be found. Now you...

$21.99

The Clarkspoon Resin Sea Bird 4.5″ in Chartreuse is a modern teaser bird built from hand-poured polyurethane resin with UV additives for durability and visibility. Rigged with 480 lb stainless stee...

$6.99

Delivering enticing finesse action unlike any other drop shot bait on the market, the Rabid Baits Fox Shot Drop Shot Bait features a contoured life-like body, hand-tied rabbit fur, and flat-shaped ...

from $37.99

Ocean's Legacy Deep Contact jigs were created to reach the desired depth faster whilst providing excellent action for all deep water species. 6 unique colours come with special UV Blue Glow patter...

$57.99

These realistic squid chains have been engineered from the ground up to be the best offshore squid chain teasers available on the market. Oversized mantle fins and main tentacle kicker pads create ...

$9.99

The Yo-zuri 3DB Pencil is a top-of-the-line, topwater, “Walk the Dog” style lure. The Internal 3D Prism Finish or New Painted Finish and rear placement, one-knock cadence rattle gives this lure its...

$7.99

Wings on tail & top disruptor create extra actionDurable PVC constructionReactor–UV for glow and visibilityTracer Scent to trigger more bitesWeedless & Jighead ready rigging slotsRibbed bel...

$7.99

A top-of-the-line Squid Jig, Yo-Zuri’s Laser Series features a strikingly bright metallic laser finish in four effective colors. The Laser Squid Jig sinks at a rate of 6” per second and can be fish...

$8.99

These realistic squids have been engineered from the ground up to be the best offshore squid teasers available on the market. Designed specifically for squid dredges, squid chains and spreader bars...

$5.99

The ultimate inshore spinnerbait thanks to its 17-7 stainless LiveWire™ frame, custom gold Colorado blade, Swimbait Eye™ jighead, and quick-clip attachment.

$21.99

Gulp! Alive! baits offer the best alternative to live bait ever produced. The baits are soaked in the powerful attractant to catch more fish. Put the bait back in the bucket to ReCharge its effe...

$7.99

Length 2.5 in (6.35 cm) Features a patented holographic silicone skirt Use with strip-bait, cigar minnow or rig in front of live bait Makes for amazing teaser baits on a dredge

$7.99

Length 2.5 in (6.35 cm) Features a patented holographic silicone skirt Use with strip-bait, cigar minnow or rig in front of live bait Makes for amazing teaser baits on a dredge

$20.00

from $20.99

Built for Speed: The Tuna Bomb is engineered to sink fast, mimicking the rapid descent of natural prey in the ocean depths. Its streamlined design ensures minimal resistance, allowi...

Promar 6 live Deception Daisy Chain Cedar Plug Mahi 150

$59.99

The Ahi USA Live Deception Cedar Plugs bring together traditional craftsmanship and the latest fishing technology to provide unbeatable performance on the water. Constructed from natural cedar wood...

Tormenter Wahoo Wrecker Jumbo 54oz Black/Red

$99.99

The 54 oz Wahoo Wrecker is a genuine GAME CHANGER! This massive lure simulating species such as Cero Mackerel or Atlantic Bonita eliminates the need for trolling leads and a 30’ leader This means...

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