Lures

259 products

Rapala Countdown Magnum Elite 145 - 5-3/4

$31.99

Built upon the legendary durability and world-record producing classic Rapala Wounded-Minnow action of the Magnum® the CountDown® Magnum® Elite has a tough Abachi wood body and is constructed to be...

Fathom Torpedo Mini Concave, Ballyhoo Rigged, 6' 100# mono, stainless 7/0

$27.99

This completely rigged and ready to fish version of our popular Torpedo Mini Concave lure features 6’ of 100# mono with a stainless steel 7/0 long shank Ballyhoo pin rig. Simply attach a ballyhoo, ...

$21.99

The extreme scent dispersion of Gulp!® expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait! Authentic Shrimp Profile: Crafted with a rea...

Clarkspoon Spoon Squid #0 Silver/Chartreuse flash with sz 2 ball bearing swivel

$8.39

$9.99

The Road Runner Conditions Kit (36-Piece - 50-36-ALL) is your all-in-one solution for fishing success. Featuring Original Road Runner heads in 1/16 oz. and 1/8 oz. sizes, plus three colors of Curly...

from $30.00

from $37.99

Ocean's Legacy Deep Contact jigs were created to reach the desired depth faster whilst providing excellent action for all deep water species. 6 unique colours come with special UV Blue Glow patter...

$7.99

A quick diving crank bait that gets down to either 3ft (Shallow Runner) or 6ft (Mid Runner).

$7.99

Yo-Zuri's 3DR-X Flat Crank features internationally patented 3D internal prism scale finishes that sends off light in all directions.

$11.99

The Savage Gear Real Eel was created by using 3D scan of a real eel. The Real Eel has an awesome tail kicking action at any retrieve speed. This bait has proven deadly on striped bass, cobia, large...

$21.99

Gulp! Alive! baits offer the best alternative to live bait ever produced. The baits are soaked in the powerful attractant to catch more fish. Put the bait back in the bucket to ReCharge its effe...

$7.99

Length 2.5 in (6.35 cm) Features a patented holographic silicone skirt Use with strip-bait, cigar minnow or rig in front of live bait Makes for amazing teaser baits on a dredge

Promar 6 live Deception Daisy Chain Cedar Plug Mahi 150

$59.99

The Ahi USA Live Deception Cedar Plugs bring together traditional craftsmanship and the latest fishing technology to provide unbeatable performance on the water. Constructed from natural cedar wood...

$21.99

The Clarkspoon Resin Sea Bird 4.5″ in Chartreuse is a modern teaser bird built from hand-poured polyurethane resin with UV additives for durability and visibility. Rigged with 480 lb stainless stee...

$9.99

3DB JERK BAIT 110™ –SUSPENDING–R1355 SERIESThe 3DB Jerkbait 110 is a suspending lure with an irresistible minnow shape. It is designed with “Flat Sides” which make it perfect for stop & go retr...

$7.99

Wings on tail & top disruptor create extra actionDurable PVC constructionReactor–UV for glow and visibilityTracer Scent to trigger more bitesWeedless & Jighead ready rigging slotsRibbed bel...

$8.99

The Freeloader™ is the bait you want trailing along for the ride on your spinnerbait, vibrating jig or scrounger. Belly and top hook slots help in rigging the bait straight and top hook slot helps ...

$7.99

A top-of-the-line Squid Jig, Yo-Zuri’s Laser Series features a strikingly bright metallic laser finish in four effective colors. The Laser Squid Jig sinks at a rate of 6” per second and can be fish...

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