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Lures

261 products
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Regular price $9.99
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The Spectre Minnow combines lifelike action with next-gen Mirage X Foil for unmatched flash and realism. Its thin tail delivers smooth, slow-roll movement, while the Reactor–UV glow system and Trac...
Regular price $5.59
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The D.O.A. Softshell Crab (1/4 oz) is a 2” wide tasty morsel with a natural sink rate presentation Redfish or Cobia can’t pass up. Slide it on the surface or work it on the bottom—it gets a predato...
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The 3DR-X Flat Heavy Minnow is a new and extremely unique count down style freshwater lure.  This is a fast-sinking lure, that features a seductive dying bait fish wobble on the fall.  On a straigh...
Regular price $27.99
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This completely rigged and ready to fish version of our popular Torpedo Mini Concave lure features 6’ of 100# mono with a stainless steel 7/0 long shank Ballyhoo pin rig. Simply attach a ballyhoo, ...
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The 3D Magnum features a tough ABS Resin body, 3X strong treble hooks and through wire construction making it the most durable trolling lure of its type on the market. Yo-Zuri’s proprietary and pat...
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Head 1/4 oz (7 g) Durable silicone skirt Great for redfish, trout, flounder and spanish mackerel
Regular price $4.69
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Atlas Mike’s  Spawn Net 3″ Squares – Chartreuse: Super-soft nylon netting, Atlas Spawn Net is great for making sacs of all types of bait; single eggs, clusters, liver or any forms of soft or cut ba...
Regular price $8.39
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Regular price $9.99
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The Road Runner Conditions Kit (36-Piece - 50-36-ALL) is your all-in-one solution for fishing success. Featuring Original Road Runner heads in 1/16 oz. and 1/8 oz. sizes, plus three colors of Curly...
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Regular price $6.99
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Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 30 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish l...
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A quick diving crank bait that gets down to either 3ft (Shallow Runner) or 6ft (Mid Runner).
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Yo-Zuri is proud to announce the next generation of our Rattl’n Vibe Series! Yo-Zuri is now offering a Rattl’n Vibe with a new single knock rattle, the One Knock Rattl’n Vibe. The same great action...
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Start on any high mountain lake. Follow the water through countless rivers that increase in size before finally reaching ocean estuaries. Continue to the beach, pass the near shore structure, and h...
Regular price $31.99
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Built upon the legendary durability and world-record producing classic Rapala Wounded-Minnow action of the Magnum® the CountDown® Magnum® Elite has a tough Abachi wood body and is constructed to be...
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Our Mini Skirt is made with 100% all mylar skirt material cut 4 inches long and tied on an 1/8 ounce painted head.  These versatile skirts have many uses, from dressing up your Spanish Mackerel and...
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Head 1/2 oz (14.1 g) Durable silicone skirt Great for redfish, trout, flounder and spanish mackerel