Lures

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$11.99

The Pro Dog walks fantastic, attracts monsters, and now comes in the most realistic color pattern we've ever designed. If you see mullet jumping, big redfish and trout are sure to be found. Now you...

Mutiny Baits Mutiny Captain Hook Tail Grub

$6.39

With the two most popular sizes and the best colors, these grubs have the additional advantage of carefully hand-packed flat tails to ensure no kinked tails. It doesn’t get any better.

Berkley PowerBait Swim Shad 4in/10cm Pre-Rigged 7/16oz

$6.99

Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 30 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish l...

Aqua Dream K.I.S.S Series Weedless Spoon

$8.99

Keep it simple, stupid! Sometimes plain and simple is just better. Our Aqua Dream plain 24kt gold spoons are just that—simply better. No scale, no eyes, just all flash. When you're looking for that...

$24.99

There's a new big saltwater "walk the dog" pencil taking over the market, the Yo-Zuri Mag Pencil. Featuring our patented sled magnetic weight transfer system to ensure tail first trajectory on all ...

$9.99

The Yo-zuri 3DB Pencil is a top-of-the-line, topwater, “Walk the Dog” style lure. The Internal 3D Prism Finish or New Painted Finish and rear placement, one-knock cadence rattle gives this lure its...

$9.99

Yo-Zuri is proud to announce the next generation of our Rattl’n Vibe Series! Yo-Zuri is now offering a Rattl’n Vibe with a new single knock rattle, the One Knock Rattl’n Vibe. The same great action...

$9.99

We’re thrilled to introduce the Mirage X Foil System, now integrated into the body of the Spectre Minnow and Wingman baits. This cutting-edge technology infuses foil into the plastic, creating an i...

$9.99

Big bait. Big results. The 9" K-Tail from NLBN is built for anglers targeting serious fish. It delivers the same irresistible action as the original K-Tail, now in a larger profile designed to move...

$5.99

The ultimate inshore spinnerbait thanks to its 17-7 stainless LiveWire™ frame, custom gold Colorado blade, Swimbait Eye™ jighead, and quick-clip attachment.

$9.99

The Fuzzy TRD adds lively silicone skirts to the classic 2.75" ElaZtech® TRD body for nonstop action and standout buoyancy. Cut it in half for two finesse baits. Ideal for Ned, dropshot, Neko, or w...

Fathom Torpedo Mini Concave, Ballyhoo Rigged, 6' 100# mono, stainless 7/0

$27.99

This completely rigged and ready to fish version of our popular Torpedo Mini Concave lure features 6’ of 100# mono with a stainless steel 7/0 long shank Ballyhoo pin rig. Simply attach a ballyhoo, ...

$9.99

Head 1/4 oz (7 g) Durable silicone skirt Great for redfish, trout, flounder and spanish mackerel

$9.99

Head 1/2 oz (14.1 g) Durable silicone skirt Great for redfish, trout, flounder and spanish mackerel

$12.99

The Z-Man Shadtron is a game-changing swimbait that delivers the realistic look and movement of a fleeing shad in a slow-sinking profile built to perform. Crafted from Z-Man’s legendary 10X Tough E...

$6.99

Delivering enticing finesse action unlike any other drop shot bait on the market, the Rabid Baits Fox Shot Drop Shot Bait features a contoured life-like body, hand-tied rabbit fur, and flat-shaped ...

$5.59

The D.O.A. Softshell Crab (1/4 oz) is a 2” wide tasty morsel with a natural sink rate presentation Redfish or Cobia can’t pass up. Slide it on the surface or work it on the bottom—it gets a predato...

$21.99

The extreme scent dispersion of Gulp!® expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait! Authentic Shrimp Profile: Crafted with a rea...

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