Lures

265 products

$49.99

The Shimano Ledge Runner sets a new standard for offshore diving plugs. Featuring patented technology, it offers seamless depth shifting from shallow to deep ranges while maintaining stable swimmin...

from $6.49

These Folsom of Florida Tsunami Jigs are ideal for offshore and inshore fishing. They are designed to provide both darting and zig-zag movement. This lets them draw more attention from fish and en...

$9.99

Yo-Zuri is proud to introduce the Ultra Metal Squid Jig to the North American market. The Ultra Metal is a heavy weighted squid jig intended to be used on the bottom of the Yo-Zuri Squid Leader or...

$9.99

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The MULLYT is a soft plastic swimbait designed to mimic juvenile mullet. This swimbait is available in 4" and 5" sizes with 6 color options. Its unique body design allows for weedless rigging with ...

$7.99

The Heddon Zara® Spook Puppy is a 3-inch version of Heddon's original Zara Spook topwater, a bait that's been written about more than any other fishing lure due to its legendary ''walk-the-dog'' ...

$5.19

The D.O.A. TerrorEyz, is legendary among Saltwater anglers, especially those who target Tarpon and Snook. Designed to set horizontally, even on a vertical drop - this unique rigging method allows f...

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Aqua Dream 1/4 Weedless Spoon, 1/4 oz, Nickel/Red

$8.59

ADL Weedless Willow Spoon in Nickel/Red (aka "Red Headed Step Child") Slow sinking willow design Superior finish VMC Vanadium® steel hook with nickel coating 100% stainless steel screw and split...

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GOT-CHA Spanish Mackerel Kit 3 per Pack, Includes G1601, G1001 JF1-BYS

$15.99

Get three classic lures in one handy package with the Sea Striker® Got-Cha 3-Pack Kit. The Got-Cha series feature a slim, metal body and work best when using short, sharp jerks of your rod to prod...

Old Salt Angling Company Fish Oil Attractant

$8.99

I developed this product and tested many formulas over the years. This formula was the most effective. Using two rods exactly the same, same test line, same hooks and same bait - one with Old Salt ...

$20.99

A larger twitch/glide style bait for the Yo-Zuri line-up, the Hydro Twitchbait. At 6 inches and 2-7/8 ounces and with its deep body, this lure has the profile needed to attract big gamefish species...

$5.99

Sometimes in bass fishing less is more and that’s exactly where the tasty Rapala Crush City Ned BLT comes into play. Designed in conjunction with Rapala and Major League Fishing pro, Jacob Wheeler,...

$7.39

Many will argue that the Rat-L-Trap is one of the best lures ever made. In fact, Outdoor Life magazine referred to Rattle Trap as the “Most Influential Fishing Lure” of all time in their Hall of Fa...

Berkley PowerBait Swim Shad 3in/8cm Pre-Rigged 1/4oz 5ct Pearl Red Eye

$6.99

Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 30 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish l...

$49.99

Features: The all new Yo-Zuri Inshore Saltwater Kit is the ideal choice for anglers looking to try their hand at inshore angling! This kit includes 6 total lures, 4 swimming style lures and 2 topw...

$7.99

The 3DR-X Flat Heavy Minnow is a new and extremely unique count down style freshwater lure. This is a fast-sinking lure, that features a seductive dying bait fish wobble on the fall. On a straigh...

from $9.39

The same great formula as our legendary Brine 'n Bite Powder, without all the hassles of measuring powder, water, dyes, UV and brighteners. The same great formula as our legendary Brine 'n Bite Pow...

$4.59

Pompano Jigs are sized for the small mouths of these aggressive game fish. The Tsunami Pompano Buck tail Jigs are great for filling the live well. The dense buck tail gives this jigs a slow fall at...

$10.99

Designed for when fish are easily spooked. Fished with a “Slide & Glide” motion. When twitched, the wide profile lure glides and hangs, twitch it again and it gently comes back. Reel in steady ...

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