Lures

263 products

VMC Luhr Jensen Krocodile Spoon Chrome/Silver Prism-Lite

from $10.49

Start on any high mountain lake. Follow the water through countless rivers that increase in size before finally reaching ocean estuaries. Continue to the beach, pass the near shore structure, and h...

$7.99

Featuring a unique fork-shaped tail that quivers with the slightest movement of the rod tip, the Rapala Crush City The Jerk Soft Jerkbait takes the baitfish profile to the next level with a ribbed ...

$8.99

The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait! Looks, feels, and smells like live squid Rig...

$5.99

Sometimes in bass fishing less is more and that’s exactly where the tasty Rapala Crush City Ned BLT comes into play. Designed in conjunction with Rapala and Major League Fishing pro, Jacob Wheeler,...

$7.39

Many will argue that the Rat-L-Trap is one of the best lures ever made. In fact, Outdoor Life magazine referred to Rattle Trap as the “Most Influential Fishing Lure” of all time in their Hall of Fa...

$5.99

$6.99

Built to trick some of the smartest and most finicky inshore species, the DieZel KickerZ features a bulky baitfish profile and unique twin kicker tails that flutter and pulse with minimal movement....

$8.99

Rigged with a VMC Saltwater 4.0 - 2.0 hook and has an internal 1/4 - 1/2 oz weight for great casting distance. The Vudu Mullet is a medium sink lure and best with a medium retrieve. A stop n go ret...

$20.99

A larger twitch/glide style bait for the Yo-Zuri line-up, the Hydro Twitchbait. At 6 inches and 2-7/8 ounces and with its deep body, this lure has the profile needed to attract big gamefish species...

$4.99

The 2.5" THUMPERSHAD is a micro soft plastic swim bait sized to mimic glass minnows, small greenies, or mud minnows.Perfectly paired with our HD 1/0 jig heads, these will provide a perfect ultralig...

$49.99

Features: The all new Yo-Zuri Inshore Saltwater Kit is the ideal choice for anglers looking to try their hand at inshore angling! This kit includes 6 total lures, 4 swimming style lures and 2 topw...

$10.99

Designed for when fish are easily spooked. Fished with a “Slide & Glide” motion. When twitched, the wide profile lure glides and hangs, twitch it again and it gently comes back. Reel in steady ...

$9.99

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The MULLYT is a soft plastic swimbait designed to mimic juvenile mullet. This swimbait is available in 4" and 5" sizes with 6 color options. Its unique body design allows for weedless rigging with ...

from $9.39

The same great formula as our legendary Brine 'n Bite Powder, without all the hassles of measuring powder, water, dyes, UV and brighteners. The same great formula as our legendary Brine 'n Bite Pow...

Old Salt Angling Company Fish Oil Attractant

$8.99

I developed this product and tested many formulas over the years. This formula was the most effective. Using two rods exactly the same, same test line, same hooks and same bait - one with Old Salt ...

from $6.79

The classic Clarkspoon with black chrome finish. The dark lure produces a shimmering silhouette fish can't resist. Our exclusive built-in swivel reduces line twist. One spoon per pack.

Berkley PowerBait Swim Shad 3in/8cm Pre-Rigged 1/4oz 5ct Pearl Red Eye

$6.99

Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 30 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish l...

$12.95

Fish attractant, formulated for inshore saltwater fishing!

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