Lures

265 products

$9.99

The Ahi USA Live Deception Weedless Spoon is the result of years of innovation and precision in lure technology. Our cutting-edge process of transferring real fish images onto artificial lures—a ha...

Berkley PowerBait Pre-Rigged Swim Shad 2in/5cm 1/8oz 5ct Pearl Red Eye

$6.99

Ready to fish right out of the pack, the Pre-Rigged Swim Shad features lifelike 3D eyes, HD Tru Colors, and a vibrating tail for natural action. Infused with Berkley’s PowerBait scent, fish hold on...

$7.99

The Senko is a staple in the fishing world. The original soft-plastic stickbait comes in sizes ranging from 3 inches up to 7, and it has become the #1 choice of anglers everywhere. “Iconic” is an u...

$5.49

Bulletproof 10X Tough ElaZtech® construction, a lifelike profile with scale pattern and dorsal fin detail, vibrant swimming action, a wide array of color choices, and in a 6" size makes this paddle...

$7.49

Full Body Roll & Thump Big action at ultra-slow speedsTitan-RX™ TPE Ultra-durable soft bait materialReactor-UV + Glow High visibility in dirty or deep waterTracer Scent Triggers more bitesMulti...

$10.99

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Lure features a slow side to side rocking descending motion that enables it to fall almost horizontally resulting increased bite rate. Roven boasts one of a kind designed glow pattern and an ultra-...

$9.99

$7.99

Stay in the strike zone longer with Strike King’s Homing Minnow, the ultimate paddle tail swimbait needed on every boat deck. The hyper-realistic minnow profile stands out vividly on live sonar, en...

VMC Luhr Jensen Krocodile Spoon Chrome/Silver Prism-Lite

from $10.49

Start on any high mountain lake. Follow the water through countless rivers that increase in size before finally reaching ocean estuaries. Continue to the beach, pass the near shore structure, and h...

$5.99

The 2” THUMPERSHRIMP is a highly versatile micro bait designed to mimic smaller estuary shrimp, making it perfect for both freshwater and saltwater fishing. This bait comes in a convenient 10-pack ...

$5.99

The D.O.A. TerrorEyz, is legendary among Saltwater anglers, especially those who target Tarpon and Snook, available in three sizes, Tiny 2", Regular 2-3/4" and Big One 4". Designed to set horizonta...

Savage Gear Manic Shrimp RTF V2 Soft Bait 7.3cm Shrimp

from $10.99

Designed with ultra-realistic body contours, colors and movement, the Manic Shrimp RTF is an exceptional bait for anglers looking for the ultimate shrimp presentation in an exposed-hook configur...

$4.99

The 2.5" THUMPERSHAD is a micro soft plastic swim bait sized to mimic glass minnows, small greenies, or mud minnows.Perfectly paired with our HD 1/0 jig heads, these will provide a perfect ultralig...

$8.99

Cast a spell on em with a Vudu Shrimp! Made from Tough As Hell TPE. We've caught as many as 100 trout on one bait! Great under a Vudu popping cork or free lined with light tackle.

$13.99

The MADSCAD AT Suspending features the Patented Autotune™ System to create a twitch-bait with a unique action, extra long-distance casting ability and will perfectly sit level when suspending for a...

$12.99

This flat-faced pusher style lure feature a large cavity in the rear of the head specially designed to a ballyhoo rigging spring. This allows you to get the bait in close to the head and skirt of ...

$6.99

Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 30 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish l...

from $14.99

The Railer All Glow Slow Pitch Jig – Versatile Offshore Weapon for Tuna, Snapper & Amberjack The Railer All Glow Slow Pitch Jig is built for serious offshore anglers who demand both control and...

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