Lures

263 products

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$6.19

This lure is highly effective for Bluefish, Spanish Mackerel, Trout, and other species that feed on small baitfish. When fishing from piers or bridges, retrieve it with short, sharp jerks of the ro...

$11.99

The Yo-Zuri 3D Crystal Minnow has a 3D Prism finish which reflects light in all directions. Fish are attracted from far away due to light refraction and the 3D Prism finish.The Yo-Zuri 3D Crystal M...

from $23.99

Ocean’s Legacy presents our newly designed Keeling Pop. The quest for “finding the right sound” commenced during the 2020 trip to the Cocos Keeling Islands. Our Keeling Pop has been tested, refined...

$24.00

Johnny’s Drift’n Crab is built to fool the fish that matter. Designed to look like a drifting pass crab riding an outgoing tide, it sits naturally on the surface and flashes a tempting profile that...

Nomad DTX Minnow 220, Heavy Duty, Sinking 9

$59.99

The DTX MINNOW 9” Heavy Duty is a revolution in trolling minnows, featuring the Patented Autotune™ System, Metal Matrix Plate System, Diamond Armour internal strength system and Hydrospeed belly ey...

$5.50

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The JYG Pro Fishing BULLET combines power and precision to help you target elusive trophy fish. With real bucktail hair, a semi-weedless system, and an epoxy finish, it offers lifelike movement and...

from $9.99

When fish are keyed in on small bait, oversized saltwater fishing lures get ignored and short casts cost you shots at feeding fish. The Joe Baggs Peanut Resin Jig delivers tight baitfish action, se...

$8.99

Fathom Offshore Mini Skirt dusters are perfect for all types of live and dead bait trolling. No matter what you’re fishing for, King Mackerel, Mahi, Tuna or even Sailfish, simply slide a Mini Skirt...

$6.00

The Menace Shad — a 4-inch, tail-whacking menace to underwater society! Built for maximum water displacement and lifelike swimming action, its perfectly balanced PVC formula is soft enough to produ...

from $13.99

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These long styled centre balanced Oceans Legacy Contact jigs are sleek styled and beautifully crafted to provide fast descent yet having a fluttery action. Suitable for fast jigging to entice pelag...

$8.99

Pre-Rigged & Fish-Ready Fish straight from the packPerfectly Balanced Weight Natural sink and level fallTitan-RX™ TPE Ultra-durable, built for inshore predatorsReactor-UV + Glow High visibility...

Nomad DTX Minnow 180 Heavy Duty Shallow FLT - 7

$44.99

The DTX MINNOW 180 HEAVY DUTY is a revolution in trolling minnows, with an 18+ knots troll speed and capable of diving 10-12ft it in a class of its own. Featuring the Patented Autotune™ System, Met...

$9.99

The Ahi USA Live Deception Weedless Spoon is the result of years of innovation and precision in lure technology. Our cutting-edge process of transferring real fish images onto artificial lures—a ha...

$7.99

Yo-Zuri’s Mini Squid Jig series features a strikingly brilliant Holographic Internal Prism Finish. Each Mini Squid Jig contains “Glow-in-the-Dark” belly accents for added brightness, even in the mu...

Johnny's Drift'n Crab Bayou Booger Green

$24.00

$5.99

$9.99

Pre-Rigged & Fish-Ready Fish straight from the packPerfectly Balanced Weight Natural sink and level fallTitan-RX™ TPE Ultra-durable, built for inshore predatorsReactor-UV + Glow High visibility...

Berkley PowerBait Pre-Rigged Swim Shad 2in/5cm 1/8oz 5ct Pearl Red Eye

$6.99

Ready to fish right out of the pack, the Pre-Rigged Swim Shad features lifelike 3D eyes, HD Tru Colors, and a vibrating tail for natural action. Infused with Berkley’s PowerBait scent, fish hold on...

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