Lures

261 products
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JYG SWYM Paddle Tail 5in 4PK JYG SWYM Paddle Tail 5in 4PK
$9.99
$9.99
The SWYM PADDLETAIL is an innovative swimbait that combines lifelike action with cutting-edge rigging technology. Designed for versatility in both saltwater and freshwater, the SWYM mimics the move...
Gulp! Saltwater Dragon Tail Gulp! Saltwater Dragon Tail
$9.99
$9.99
The extreme scent dispersion of Gulp!® expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait! Dynamic Dragon Tail Profile: Crafted with an...
JYG SWYM Paddle Tail 6PK JYG SWYM Paddle Tail 6PK
from $5.99
from $5.99
The SWYM PADDLETAIL is an innovative swimbait that combines lifelike action with cutting-edge rigging technology. Designed for versatility in both saltwater and freshwater, the SWYM mimics the move...
Slayer Magnum SST Slayer Magnum SST
$9.99
$9.99
The Magnum SST is a beast coming in at 5.25 inches and 32 grams! Designed with Slayer Inc.’s proprietary “Flow Motion” technology for maximum action and vibration. These baits are sturdy and have j...
Got-Cha 1600 Series Plug 3 Pack, Incl. G1601, G1602, G1701GH
$17.99
$17.99
The ORIGINAL GOT-CHA lure is a tried and true fishing lure. These are some of the most popular models conveniently packed in threes. 1600 Series Kit - 7/8oz lures with "slim" metal body
NLBN 8 NLBN 8
$9.99
$9.99
This is no typical soft plastic swimbait. It's a terrific bait that can be jigged or trolled. It's thick profile will cause nearby striped bass, snook, tarpon or redfish to pounce on it. It is very...
The Run Off Lure Pro Glow Squid Skirts The Run Off Lure Pro Glow Squid Skirts
$4.99
$4.99
Run Off Lures Pro Glow Squid Skirts 4.5" (5 Tails) are made out of 3X Strong Plastic. Great for Fluke or Sea Bass Rig Replacement skirts.
GOT-CHA 1700 Series Plug GOT-CHA 1700 Series Plug
$6.49
$6.49
Got-Cha Slim Metal Series Lure combines slim metal bodies with unbeatable performance, making it the perfect choice for Bluefish, Spanish Mackerel, Trout, and other baitfish-feeding species. Design...
2 2
$5.99
$5.99
The 2” come 10 per pack and pair perfectly with our LW Jigheads and our HD 1/0 jigheads. Designed in size to mimic smaller estuary shrimp the 2” THUMPERSHRIMP is an incredible micro bait that is t...
GOT-CHA Plug Lure 3 per Pack, Incl. G301GH, G302GH, G401GH
$14.99
$14.99
The ORIGINAL GOT-CHA lure is a tried and true fishing lure. These are some of the most popular models conveniently packed in threes.
4 4
$6.99
$6.99
Hand made to order! Soft Plastic great for salt water Snook, Tarpon, Trout, Red Fish, Flounder, Snapper, and Grouper! 4" are packaged 4 per pack. 
Z-Man Drop KickerZ Z-Man Drop KickerZ
$4.99
$4.99
A drop-shotter’s dream, these 2.75” and 3.5” ribbed, wedge-shaped tail minnows are built with salt-impregnated 10X Tough ElaZtech® superplastic to ensure that they sit with a horizontal posture at ...
NLBN K-Tails 5 NLBN K-Tails 5
$9.99
$9.99
NLBN pushes the swimbait boundaries with the newly released August 2024 K-Tails Series. Effective in both saltwater and freshwater. Can be fished without additional weight and naturally sinks when ...
Rapala Crush City Mayor 25 Rapala Crush City Mayor 25
$6.99
$6.99
To lead CrushCity™, you need to be dependable, adaptable and fearless, which is why the The Mayor™ is the perfect candidate to crush big bass. The Mayor™ is a swimbait you can leave tied on all se...
Nomad Switcher Shrimp Nomad Switcher Shrimp
$8.99
$8.99
Four-Way Rigging Forward, reverse, weedless, or jigheadFleeing Shrimp Action Backward twitch triggers reaction bitesTitan-RX™ Elastomer Ultra-stretch, abuse-ready durabilityShrimpLock Slots Secure,...
JYG Pro Shrimp 2.5in 6PK JYG Pro Shrimp 2.5in 6PK
$6.99
$6.99
$0.00
The SHRYMP is a revolutionary soft bait that mimics the natural movement of shrimp, making it irresistible to predators. Whether you're fishing in shallow flats or deep waters, this versatile lure ...
Z-Man Big Ballerz 5 Z-Man Big Ballerz 5
$6.49
$6.49
Designed for shallow inshore saltwater use, the Z-Man® Big BallerZ™ features a unique ball tail, realistic mullet-like profile, and segmented body for erratic quivering action. Its V-shaped ridges ...
Salty's Pompano Rigs Dual Zone Double Drop Pompano Rig Salty's Pompano Rigs Dual Zone Double Drop Pompano Rig
$5.99
$5.99
Double Drop Pompano Rig with Custom UV-Reactive, Hard-Coated Float—designed to enhance visibility and durability in all surf conditions. Charge the glow float using sunlight or a UV light for maxi...
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Emerald Coast Bait & Tackle is your go-to tackle shop in Fort Walton Beach, Florida, offering top-quality gear, live bait, and expert advice to help you land the big one. Whether you're fishing the Gulf, the bay, or the pier, we’ve got everything you need

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