Lures

259 products

17% Off

from $9.99

~~$11.99~~

Squid wings & tentacles create pulsing, lifelike movementKeel-shaped body for level glide and controlTitan-RX™ TPE Elastomer for maximum durabilityReactor–UV + Glow for enhanced visibilityTrace...

from $20.99

This super tough lure is ideal for everything from bluewater pelagics through to large estuary or freshwater predators and will be your first choice in bluewater trolling lures. The unique body sha...

$6.99

Hand made to order! Soft Plastic great for salt water Snook, Tarpon, Trout, Red Fish, Flounder, Snapper, and Grouper! 4" are packaged 4 per pack.

$5.99

The 2” come 10 per pack and pair perfectly with our LW Jigheads and our HD 1/0 jigheads. Designed in size to mimic smaller estuary shrimp the 2” THUMPERSHRIMP is an incredible micro bait that is t...

Salty's Pompano Rigs Dual Zone Double Drop Pompano Rig

$5.99

Double Drop Pompano Rig with Custom UV-Reactive, Hard-Coated Float—designed to enhance visibility and durability in all surf conditions. Charge the glow float using sunlight or a UV light for maxi...

Got-Cha 1600 Series Plug 3 Pack, Incl. G1601, G1602, G1701GH

$17.99

The ORIGINAL GOT-CHA lure is a tried and true fishing lure. These are some of the most popular models conveniently packed in threes. 1600 Series Kit - 7/8oz lures with "slim" metal body

$9.99

The extreme scent dispersion of Gulp!® expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait! Dynamic Dragon Tail Profile: Crafted with an...

$9.99

This is no typical soft plastic swimbait. It's a terrific bait that can be jigged or trolled. It's thick profile will cause nearby striped bass, snook, tarpon or redfish to pounce on it. It is very...

$6.49

Got-Cha Slim Metal Series Lure combines slim metal bodies with unbeatable performance, making it the perfect choice for Bluefish, Spanish Mackerel, Trout, and other baitfish-feeding species. Design...

$4.99

Run Off Lures Pro Glow Squid Skirts 4.5" (5 Tails) are made out of 3X Strong Plastic. Great for Fluke or Sea Bass Rig Replacement skirts.

$8.99

Four-Way Rigging Forward, reverse, weedless, or jigheadFleeing Shrimp Action Backward twitch triggers reaction bitesTitan-RX™ Elastomer Ultra-stretch, abuse-ready durabilityShrimpLock Slots Secure,...

$9.99

NLBN pushes the swimbait boundaries with the newly released August 2024 K-Tails Series. Effective in both saltwater and freshwater. Can be fished without additional weight and naturally sinks when ...

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GOT-CHA Plug Lure 3 per Pack, Incl. G301GH, G302GH, G401GH

$14.99

The ORIGINAL GOT-CHA lure is a tried and true fishing lure. These are some of the most popular models conveniently packed in threes.

from $6.99

~~$0.00~~

The SHRYMP is a revolutionary soft bait that mimics the natural movement of shrimp, making it irresistible to predators. Whether you're fishing in shallow flats or deep waters, this versatile lure ...

$4.99

A drop-shotter’s dream, these 2.75” and 3.5” ribbed, wedge-shaped tail minnows are built with salt-impregnated 10X Tough ElaZtech® superplastic to ensure that they sit with a horizontal posture at ...

$6.99

To lead CrushCity™, you need to be dependable, adaptable and fearless, which is why the The Mayor™ is the perfect candidate to crush big bass. The Mayor™ is a swimbait you can leave tied on all se...

from $6.99

The SWYM 7" is a large-profile swimbait designed for targeting apex inshore and offshore predators in demanding conditions. Its extended body profile increases visibility and displacement, drawing ...

$6.19

This lure is a top choice for Bluefish, Spanish Mackerel, Trout, and other predators that target small baitfish. When fishing from piers or bridges, retrieve it with short, sharp jerks of the rod t...

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