Hard Baits

42 products

$19.99

The 3D Magnum features a tough ABS Resin body, 3X strong treble hooks and through wire construction making it the most durable trolling lure of its type on the market. Yo-Zuri’s proprietary and pat...

$24.99

There's a new big saltwater "walk the dog" pencil taking over the market, the Yo-Zuri Mag Pencil. Featuring our patented sled magnetic weight transfer system to ensure tail first trajectory on all ...

$9.99

The Yo-zuri 3DB Pencil is a top-of-the-line, topwater, “Walk the Dog” style lure. The Internal 3D Prism Finish or New Painted Finish and rear placement, one-knock cadence rattle gives this lure its...

$9.99

Yo-Zuri is proud to announce the next generation of our Rattl’n Vibe Series! Yo-Zuri is now offering a Rattl’n Vibe with a new single knock rattle, the One Knock Rattl’n Vibe. The same great action...

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$11.99

The Pro Dog walks fantastic, attracts monsters, and now comes in the most realistic color pattern we've ever designed. If you see mullet jumping, big redfish and trout are sure to be found. Now you...

Rapala Countdown Magnum Elite 145 - 5-3/4

$31.99

Built upon the legendary durability and world-record producing classic Rapala Wounded-Minnow action of the Magnum® the CountDown® Magnum® Elite has a tough Abachi wood body and is constructed to be...

$7.99

A quick diving crank bait that gets down to either 3ft (Shallow Runner) or 6ft (Mid Runner).

$7.99

Yo-Zuri's 3DR-X Flat Crank features internationally patented 3D internal prism scale finishes that sends off light in all directions.

$9.99

3DB JERK BAIT 110™ –SUSPENDING–R1355 SERIESThe 3DB Jerkbait 110 is a suspending lure with an irresistible minnow shape. It is designed with “Flat Sides” which make it perfect for stop & go retr...

$16.99

Meet the latest iteration of the Magic Swimmer series, now optimized specifically for freshwater species. The Freshwater Berkley® Magic Swimmer delivers the same revolutionary design and action, no...

$99.99

Instant storytelling erupts every time anglers get near this massive replica of America's favorite lure. Makes a natural centerpiece in a woodsy bar setting, any basement, rec-room, log cabin or of...

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$7.99

The Heddon Super Spook BOYO proves to be another genius addition to the renowned Heddon Spook family! Whenever schooling bass are reluctant to hit any of the larger bodied lures, then it's the BOYO...

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$9.99

The Heddon Super Spook Jr. features the tough construction and good looks of the full-sized Super Spook in a smaller but still explosive fish catching design. Rugged line ties and hooks ensure the ...

$7.99

The Yo-Zuri 3DR-X Vibe is a sinking lipless crank bait that features internationally patented 3D internal prism scale finishes that sends off light in all directions. There are also glow and UV pa...

$24.99

Perfect for throwing in waters where you know monster fish are lurking, the Yo-Zuri Pro Series Glide Bait 180mm utilizes a heavy-duty construction to ensure performance and withstand abuse from har...

Heddon Tiny Torpedo Topwater Prop Bait, 1 7/8

$6.99

The Heddon Torpedos have been the world’s top-selling, top-producing spinner-equipped lures for generations. Their shape and weight allow anglers to cast these lures a little farther than many othe...

$9.49

Designed to be rigged 8-16 inches in front of your topwater popper or walking style bait, the Bill Lewis Zig Zag Topwater creates a unique presentation that hungry fish feeding near the surface won...

from $17.99

The new Yo-Zuri Mag Dive is a floating/diving pencil for big game species. This lure is worked with a long sweep of the rod, which causes the bait to swim side to side in a 6-12 inch range below t...

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