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Apparel

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Regular price from $219.00
Sale price from $219.00
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Transition effortlessly from the flats to the fiesta in the Caballo. Though they appear as the life of the party, their outstanding optics and technical details are up for the challenge of ticking ...
Regular price from $209.00
Sale price from $209.00
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Authentic, secure and confident—this style endures because it simply looks good and performs great. This squared-off navigator silhouette is equally suited to scanning the tropical turquoise Snipes...
Regular price $297.00
Sale price $297.00
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Where snow falls, you follow. On summit bids or high-speed descents, the Smith Venture sunglasses provide much-needed eye protection in alpine environments. They're our take on glacier glasses, w...
Regular price $40.00
Sale price $40.00
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The BTT Tarpon MANG design is inspired by the King and when you catch one you will feel like a King! The design incorporates our mangrove root pattern right into the Tarpon to help showcase your lo...
Regular price from $199.00
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Timeless style meets Smith performance optics. The women's Smith Whitney sunglasses blend a Jackie O-inspired shape with an everyday wraparound fit that's at home from the beach to the city. Detail...
Regular price $54.95
Sale price $54.95
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The right pair of sunglasses can be an instant mood-lifter. Slip on the Affect, and let their transformative powers wash over you. The thick, medium-fit frames add dramatic flair. A part of all Sun...
Regular price $100.00
Sale price $100.00
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Engineered for ocean adventures, ‘Ahi Kai now features our new NaluFoam™, an innovative compound designed to deliver lightweight cushioning, dynamic durability, and next-level support. ‘Ahi Kai's w...
Regular price $100.00
Sale price $100.00
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Built for daily comfort, the Kipeʻa Pono is made for those who value simplicity done well. Whether walking through town, relaxing after a long day, or heading out for a casual night, this slide ble...
Regular price $100.00
Sale price $100.00
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The Greylight is ideal for cool days or layering for extra warmth.  Featuring ultra soft 100% recycled polyester fabric, water resistant paneling, thumbholes to keep sleeves in place, zipper pocket...
Regular price $259.00
Sale price $259.00
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These traditional, rectangular polarized sunglasses feature a lightweight grilamid frame available in a variety of colors. Constructed with adjustable nose pads and rubber inserts on the inner temp...
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Regular price $289.00
Sale price $289.00
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Whether you paddle, swim, or canoe the channel that separates Oahu and Molokai, you’ll need serious eye protection and glare reduction. Our version of Kaiwi Channel offers both--along with a comfor...
Regular price $46.00
Sale price $46.00
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50% Off
Regular price $30.00
Sale price $30.00
Regular price $60.00
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The Aquatek is an ultra soft and comfortable fishing shirt great for all conditions in the sun.  Featuring UPF 50+ protection, 4-way stretch fabric, quick dry, ventilation for air flow and water &...
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Regular price $79.00
Sale price $79.00
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Regular price $59.00
Sale price $59.00
Regular price $49.99
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A hand-drawn pufferfish in some seriously bold, eye-catching colors. It’s a fun nod to the ocean’s weirdest little guy, perfect for anyone who loves a standout look.
8% Off
Regular price $45.00
Sale price $45.00
Regular price $49.00
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UPF 40 Sun Protection 65% Recycled Polyester / 35% Rayon DWR stain resistant Versatil hood Woven damask flag label
Regular price $75.00
Sale price $75.00
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Built for laid-back days on land or water. With a 7” inseam and a soft, stone-washed micro twill fabric, these shorts bring together casual style and all-day comfort. The quick-drying nylon- cotton...
Regular price $69.00
Sale price $69.00
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